The Work: The latest from the world of commercial creativity
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
LenDenClub's campaign redefines financial empowerment amid RBI guidelines
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
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Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
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Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Does OPPO’s Reno13 campaign truly capture living in the moment?
The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.
Zepto and Mamaearth fast-track sustainability this new year
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
Odonil's nostalgia-driven campaign has a fresh take on familiarity
SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.
Proease’s #BadalKarDekho campaign: Breaking barriers or banking on buzz?
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
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Zepto and boAt's festive ad hits the right note
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Samsung’s Tab turns festive sketches into AR magic
This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.
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Tata Power’s AI Christmas campaign: Magic or marketing trend?
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
UltraTech's latest campaign cements trust with technology
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
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JSW Paints’ ‘Room of hope’ colours a better tomorrow
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
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Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
CARS24’s ‘Dowry collection’ campaign challenges traditions, sparks debate
This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.
‘I Glance, I Know’ campaign: A game of wits or thrones?
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and heartwarming campaign.
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Breaking Free(dame): Blissclub takes on the cages of innerwear
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
