The Work: The latest from the world of commercial creativity
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Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
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Bingo! turns ‘Big No’ into its boldest punchline yet
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
India’s Diwali ads trade fireworks for feel-good stories
From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.
Xiaomi turns mispronunciation into marketing mayhem this Diwali
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Walls talk again as Asian Paints brings back familiar hues
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
Livpure filters out fine print, not just water
Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
Starbucks bets on togetherness, one saffron latte at a time
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Zepto’s mithai wars turns festive fandom into full-blown election fever
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
Vivo’s Diwali ad reminds India what home feels like
Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
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India’s repackaging habit meets its match this Diwali
Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.
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SS Rajamouli's lens turns scooter launch into screen spectacle
Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.
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When MRI becomes a marketing brief
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.
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Romance, rings and a remix: Indriya flips the script
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
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Cookies, cults and diplomacy: Britannia’s playful spin
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
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Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
