The Work: The latest from the world of commercial creativity
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Pee Safe turns toilet drama into gentle hygiene revolution
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Teele Dharo: Jewellery that tells Uttarakhand’s untold stories
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
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Buckle up for safety: Cars24 drives home a life-saving message
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
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Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
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From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
KFC serves up epic flavour adventure for Gen Z
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Apple’s MacBook Pro M4: Powerlifting performance, effortless charm
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
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Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together
The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Daughters deserve more: The inheritance wake-up call
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
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Tata Starbucks aims to become the new Diwali hangout
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Zepto campaigns to make Soan Papdi great again
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
TTK Prestige makes cooking cool with #LetsGetCooking
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
