Opinion
Is corporate silence on Trump tariffs really golden?
Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has remained relatively silent—but is this the right comms move?
Are you over-invested in performance marketing? Think again
Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Why brands must rethink the marketing funnel
As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The brands that educate, dominate
Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says Stratedgy's co-founder.
The psychology behind negative reviews
While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop Group's associate director for online reputation management.
Is it possible to say nothing?
The Marcom Avenue's assistant vice president for marketing reflects on the connection between art and commentary, and how creative expression is subtly tethered to the human condition.
From hashtags to headaches: Brands rethink influencer ties
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
At its core, ‘Careless People’ is a cautionary tale of disillusionment
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
From dreams to solutions: The new purpose of brands
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The power of real stories: Why women-centric marketing must evolve
True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite’s group CHRO, head of marketing and communication, and head of CSR.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Challenging gender stereotypes through powerful PR storytelling
It's time to eliminate barriers and shift gender narratives through authentic PR campaigns, says Key Communications's founder and director.
What makes India the happiest country in the world
In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
