Opinion
Defeating gender bias norms through creative PR campaigns
India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes towards gender bias.
Augmented reality: Merging imagination with retail innovation
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
The great corporate pretence is finally over
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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India’s DPDP Rules: A game-changer for data-driven marketing?
The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.
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Cindy Gallop calls for adland to wield financial power against tech giants
“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.
Brewing growth amid inflation: The coffee industry’s crucial pivot
Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.
AI-powered content can be a shortcut to marketing greatness
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
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Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused
The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.
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Stare wars: The CEO, the wife, and the internet that roared
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.
Apple Siri settlement: A discretion jolt for advertisers
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
Why 5G broadcasting could be the next big opportunity for agencies
VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.
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Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
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Programmatic advertising’s power trio: AI, analytics, and privacy protection
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.
Towards ethical and responsible use of AI
Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
AI in design: A partner, not a replacement
AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a replacement, notes Bombay Design Centre's associate director.
Scoring brand goals in Gen Z’s playing field
With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.
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During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Influencers have a responsibility to question their sources before sharing defamatory content.
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AI meets authenticity: The future formula for brand success
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
Creating loyal customers through regional marketing for BFSI brands
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
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