acquisition
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Minute Media acquires VideoVerse, investor Audacity Venture Capital makes $50 million exit
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
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WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
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