acquisition
Omnicom and IPG shareholders approve takeover in key ‘milestone’
US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.
Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
CEO outlined client examples in 23-minute video presentation.
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Accenture acquires martech consultancy The Lumery
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
