acquisition
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Agencies hail their “complementary” assets and cultures.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Accenture acquires martech consultancy The Lumery
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation
India's ad landscape no longer a conservative playing field: Ad veteran Jarek Ziebinski
Post the WebTalk acquisition, Jarek Ziebinski and Wondrlab CEO and founder Saurabh Varma, reiterate the importance of creating a global world-class network from India
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