ad cap
Jul 16, 2014
Ad cap: Delhi HC adjournment will save broadcasters from damp Diwali
The High Court yesterday adjourned hearing of the 10+2 ad cap case to 25 September
Dec 16, 2013
NBA mulls next step on 10+2 ad cap post TDSAT dismissal of appeal
‘Rate increases will be relatively muted compared to what was expected earlier’: Ashish Bhasin, Aegis Media
Oct 23, 2013
10+2: Will it cap storytelling ads on TV?
Brands and agencies will need to change the creative ‘format’ when the ad cap is implemented, say some adlanders. In fewer seconds. As always, not everyone agrees.
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