ad tech 2016

Mar 07, 2016

Ad:tech 2016: Technology to beat malicious technology

T​he second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics

Mar 04, 2016

Ad:tech 2016: Why Nescafe moved from POE to OEP

Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.