advertising roi

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Dec 26, 2024
Siddhant Jain

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Opinion: Traditional marketing in the digital age
Mar 14, 2018
Shivakumar Ganesan

Opinion: Traditional marketing in the digital age

The author prescribes five steps to measure ROI on non-digital advertising.

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