axn india networks

Double Standards: Should ads cover increasing TV content cost?
Oct 11, 2013
Ananya Saha

Double Standards: Should ads cover increasing TV content cost?

Sunil Punjabi (SP), business head, AXN India Networks, and Anita Nayyar (AN), CEO, Havas Media Group, India and South Asia, tell Ananya Saha the way forward for monetising expensive content

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