chris whitelaw

Industry View: Will Twitter's IPO force it to change its ad offering?
Nov 08, 2013
Matthew Chapman

Industry View: Will Twitter's IPO force it to change its ad offering?

Twitter's IPO, the most anticipated by a tech company since Facebook’s, raises questions on whether it will pursue new advertising revenues as aggressively

Google runs risk of creating 'protection racket' with branded images in search ads
Oct 30, 2013
Chris Whitelaw

Google runs risk of creating 'protection racket' with branded images in search ads

Google's US trial of branded images in search ads could effectively create a brand protection racket if implemented, says the iProspect UK CEO

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