cognitive fluency

The great digital experience race: Are users abandoning your app?
Jan 30, 2025
Varsha Venugopal

The great digital experience race: Are users abandoning your app?

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay relevant, says the lead at Quantum Consumer Solutions.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

4 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Ad industry’s budget wishlist: Relief, reforms, and digital push

6 Ad industry’s budget wishlist: Relief, reforms, and digital push

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Why is PVMA missing ‘U’?

8 Why is PVMA missing ‘U’?

PR Awards India 2025

9 PR Awards India 2025

Neuromarketing: Game-changer or gimmick for Indian brands?

10 Neuromarketing: Game-changer or gimmick for Indian brands?