competitive advantage
Oct 29, 2024
Purpose-driven marketing: Brands’ secret sauce for loyalty and impact
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Aug 17, 2015
Subbu's blog: Distinctive advantage is the new competitive advantage
And that distinction can only stem from a ‘Stand’ that shares a larger purpose, contends the author
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