consumer privacy

Programmatic advertising’s power trio: AI, analytics, and privacy protection
Jan 09, 2025
Rosanlal Behera

Programmatic advertising’s power trio: AI, analytics, and privacy protection

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.

Healthcare embraces influencers, but can trust be maintained?
Sep 30, 2024
Ravish Yadav

Healthcare embraces influencers, but can trust be maintained?

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.

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