cop26
Reductive COP26 comms did nothing to convey urgency or transformation needed
India and China’s watering down of the Glasgow climate pact has not been the only disappointment of COP26; another legacy of the conference is the continuing failure of communications to drive change
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism
Boycott or not to boycott: how agencies should work with high-carbon clients
With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
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