customer journey
8 hours ago
AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech systems dynamic and adaptable, says CleverTap co-founder and chief product officer.
Dec 24, 2024
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
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Mar 10, 2022
Opinion: A viewpoint on converging customer journeys
Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author
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