customer journey

Cross-channel marketing 2025: Breaking barriers, building connections
Dec 24, 2024
Jacob Joseph

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.

Opinion: A viewpoint on converging customer journeys
Mar 10, 2022
Aditya Dubash

Opinion: A viewpoint on converging customer journeys

Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author

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