customer journey
Dec 24, 2024
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
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Mar 10, 2022
Opinion: A viewpoint on converging customer journeys
Brands are no longer competing just for patronage, they are competing for attention on about six inches of real estate, says the author
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