dj

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta
Jun 26, 2015
Gokul Krishnamoorthy

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta

The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Marketers bet big on brand-building, not just quick wins

4 Marketers bet big on brand-building, not just quick wins

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

7 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

8 Understanding the nudge-sludge dynamic in marketing

Mondelez India gears up to take a big bite out of the premium gifting market

9 Mondelez India gears up to take a big bite out of the premium gifting market

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

10 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty