ecommerce analytics

Publicis Groupe acquires e-commerce analytics platform Profitero for US$210 million
May 04, 2022
Jessica Heygate

Publicis Groupe acquires e-commerce analytics platform Profitero for US$210 million

Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves

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