frederique covington corbett

Spikes Asia 2012: Microsoft promotes cultural expertise as part of new go-to-market strategy
Sep 17, 2012
Byravee Iyer

Spikes Asia 2012: Microsoft promotes cultural expertise as part of new go-to-market strategy

The industry has to start treating cultural knowledge as a professional competency, said Frederique Covington Corbett, Microsoft’s central market organisation lead for Asia-Pacific, in a seminar on Day One of Spikes Asia 2012

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