gaurav patra
Opinion: Cracking the code - strategies for businesses in tier two and three markets in India
As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses
Opinion: How technology has changed the marketing landscape?
The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender
Opinion: Communications tech landscape – 2021 overview and 2022 outlook
The author lists four different ways through which the communications technology landscape is evolving
Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay
Opinion: The emergence of micro-influencers and its union with PR
The author suggests ways brands can maximise ROI with the help of this new phenomenon
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