general data protection regulation
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Sep 05, 2025
Cookies crumble as brands turn to first-party data
With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.
May 30, 2019
The first year of GDPR saw the carrot; next comes the stick
It has been one year since GDPR came into force and the world didn't end. So what really changed for advertisers and what's next?
May 28, 2018
Blog: How will will the new European data protection law impact business in India?
The author provides an analysis of how GDPR will impact the advertising business
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