iamai india digital summit
Feb 29, 2024
IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait
Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit
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Feb 28, 2024
IAMAI India Digital Summit: Is CTV the Orry of digital marketing?
A panel delved into the transformative impact of CTV in marketing, its significance for events like IPL, and the potential for immersive shopping experiences
Feb 28, 2024
IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge
A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey
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