liner tv

Why Connected TV will be a disruptive force in the Indian digital media space
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the Indian digital media space

As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.

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