liner tv

Why Connected TV will be a disruptive force in the Indian digital media space
Apr 29, 2024
Karan Taurani

Why Connected TV will be a disruptive force in the Indian digital media space

As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president