marketing
Attention, not viewability, drives impact: mCanvas–Lumen report
As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
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Nupur Sarda joins Forest Essentials as head of retail marketing
She takes on this role after an eight-year tenure at Vahdam India.
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GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.
Can designing emotional interactions shift behaviour? Envelop says, yes
As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.
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Simple Energy appoints marketing and brand heads, expands team to 40
Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion to 40 professionals.
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Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing
Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.
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