marketing
Alchemist buys Triton, redraws agency boundaries
The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.
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SG Pipers Launches ‘Danka Baja Re’ Campaign Film
The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
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How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
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Noise ropes in Prerna Kapur as associate director of marketing
Kapur will lead brand partnerships, public relations and community initiatives.
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