marketing
Agencies must prove ROI, not just impressions
The new client demand curve runs along the lines of turning moments into momentum.
M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
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Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
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YouTube pilots cheaper subscription in India as ad-free demand rises
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
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Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
The move extends Publicis Production’s existing footprint of 52 studios worldwide.
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India becomes PR’s proving ground for Havas
EXCLUSIVE: As global budgets tilt East, Havas Red’s James Wright outlines why India anchors APAC growth, talent mobility and narrative-first brand strategies.
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