marketing
Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering
Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.
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Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
The CMO’s MO: Rishi Mathur reckons that digital offers better ROI
Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
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SW Growth Labs goes all in on ROI-driven marketing evolution
SW Network’s new vertical merges data, media, and creativity to help brands navigate fragmented marketing landscapes and drive measurable growth.
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