mccann truth central study

‘A lot of folks don’t realise that they are planners’
Apr 07, 2015
Gokul Krishnamoorthy

‘A lot of folks don’t realise that they are planners’

The global chief strategy officer of McCann Worldgroup speaks about ‘The Truth About Global Brands’ study, evolution of planning, planners as agency leaders, and the future of the function in a connected world

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