measurability

Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever
Jun 24, 2015
Gokul Krishnamoorthy

Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever

The FMCG major’s chief marketing and communications officer made the case for marketing ‘for’ people, on day four

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