neil french
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Rejuvenating the lost art of long copy ads
Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
DDB's Sonal Dabral on starting your career, choosing an agency and staying curious
The first in a series of interviews between a young copywriter and a senior creative about making it in the advertising industry
Longhand 2.0 announces jury; entries open from 15 Jan
Agnello Dias, Prasoon Joshi and Rahul Kansal among the jury members for Longhand 2.0
Veda's blog: The Mysterious Case of the Missing Woman CD ...continues to remain a mystery
Maybe the glass ceiling exists in some agencies, but I think they’re the exception rather than the rule
Neil French on Longhand 2012
Neil French comments on the quality of entries in Longhand 2012 and on his overall experience of judging young adlanders' long-copy
"Sir Martin Sorrell says this is an opportunity to get some good people": Tim Isaac
Tim Isaac, chairman, Bates Asia, talks about Bates India's plan of action post the two major exits from the agency
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