nicola kemp

Dads disrupted: Marketers must ditch old fatherhood ideals
Jun 15, 2016
Nicola Kemp

Dads disrupted: Marketers must ditch old fatherhood ideals

BabyCentre research says 90 pc millennials want to be ‘The Perfect Dad’. In India, Ariel’s #ShareTheLoad captures the change.

Why marketers risk confusing technology with strategy
Jul 30, 2014
Nicola Kemp

Why marketers risk confusing technology with strategy

Marketers seduced by the promise of multi-tasking risk confusing technology with strategy, says the author

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