ogilvy
QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
What I learnt about leadership from Piyush Pandey’s ‘Zinda Dil’ spirit
Working alongside him was nothing short of a masterclass in humanity and advertising.
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Bingo! turns ‘Big No’ into its boldest punchline yet
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
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Romance, rings and a remix: Indriya flips the script
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
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