on ground events

We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan
Jul 26, 2022
Noel D'souza

We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan

The head of marketing, OAP and licensing at Sony Yay, shares insights on the channel’s on-ground initiatives, how it communicates with brand’s through OOH, and more...

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