paul dwan

Brands must commit to 'real-time' marketing for World Cup success, says Coke
Apr 02, 2014
Alex Brownsell

Brands must commit to 'real-time' marketing for World Cup success, says Coke

Coke’s head of assets and experiential Paul Dwan warned that technology will be ‘the difference’ between the 2014 World Cup and the last one

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption