purposedriven

Purpose-driven marketing isn't new, we just haven’t kept up
Dec 12, 2024
Pratyush Sinha

Purpose-driven marketing isn't new, we just haven’t kept up

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

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