remus

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers
Sep 17, 2021
Raahil Chopra

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences

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