rogers
Dec 06, 2013
Client pressure is putting independent spirit at stake
GSK’s demand for pitching agencies to state a percentage ‘rebate’ and sign-on ‘bonus’ is just the latest in a raft of requests in 2013 from clients, says the author.
Oct 07, 2013
TV is booming again, but everything has changed
When ‘obituaries to TV advertising are oft-written’, the author reflects on a vote of confidence from an unlikely source
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