smm asia

Three myths of social media ROI: ChatThreads
Sep 13, 2012
Emily Tan

Three myths of social media ROI: ChatThreads

What's undermining use of social media by brands, according to Walter Carl, chief research officer and founder of US-based ChatThreads

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Varun Katyal launches Clapboard

6 Varun Katyal launches Clapboard

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

8 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Kotak Mahindra Bank seeks digital creative agency

10 Kotak Mahindra Bank seeks digital creative agency