sports
Dileep’s redemption: Spotlight on India’s unsung coaches
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
Cricket’s monopoly: Why other sports are left on the bench
Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Fuse forays into India to create a sports marketing powerplay
The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches in Spain and Brazil.
IPL advertising at a crossroads: Cost versus creativity
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that digital innovation offers new marketing opportunities.
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
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