sports
IPL ads get a data makeover: What it means for brands
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.
JioStar helps advertisers to balance reach with performance, optimising every rupee: Ishan Chatterjee
While IPL 2025’s scale is undeniable, JioStar’s focus is on deeper engagement, delivering richer, more immersive experiences for both viewers and advertisers, says its chief business officer.
Dileep’s redemption: Spotlight on India’s unsung coaches
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
Why is PVMA missing ‘U’?
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
Cricket’s monopoly: Why other sports are left on the bench
Hansa Research’s vice president ponders whether Indian brands are hesitant to invest in athletes beyond cricket.
Fuse forays into India to create a sports marketing powerplay
The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches in Spain and Brazil.
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