storyscaping

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro
May 13, 2014
Ananya Saha

‘Consumers own the brand, brands own the business’: Donald Chesnut, SapientNitro

Q&A with the global chief experience officer on ‘Storyscaping’, bridging the physical-digital divide, and metrics of ‘return on experience’

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