tim delaney

Rejuvenating the lost art of long copy ads
2 days ago
Vinod Kunj

Rejuvenating the lost art of long copy ads

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

PR Awards 2025: Shortlists, jury announced

2 PR Awards 2025: Shortlists, jury announced

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Campaign India PR Awards 2025: Winners announced

4 Campaign India PR Awards 2025: Winners announced

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

Target’s secret weapon? India’s role in its ad empire

9 Target’s secret weapon? India’s role in its ad empire

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

10 GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues