viewability

I-Com Global Summit 2018: 'The most attractive cyber crime in the world right now'
Apr 12, 2018
Raahil Chopra

I-Com Global Summit 2018: 'The most attractive cyber crime in the world right now'

A panel discussed ad fraud and viewability at the summit in San Sebastian

Advertisers shooting themselves in the foot by demanding 100 pc viewability
Jul 05, 2016
James Coulson

Advertisers shooting themselves in the foot by demanding 100 pc viewability

The author illustrates how demanding full viewability could be detrimental on costs and results

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