Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his ...
Media
14 hours ago
Beyond the box: The future of television in the OTT era
Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.
Advertising
13 hours ago
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Advertising
12 hours ago
The Womb appoints Anurag Gupta as CEO
Effective from May 2, Gupta's role is to drive the expansion of the agency's strategic and creative capabilities—especially across data-led mid and bottom funnel work.
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Awards
12 hours ago
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Media
12 hours ago
When creator content goes mainstream
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Awards
4 days ago
Campaign India Film Crest Awards 2024: Shortlists and jury announced
These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.
Advertising
3 days ago
Why creativity remains at an all-time premium
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
Advertising
3 days ago
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
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Marketing
4 days ago
MDH and Everest continue to face brand scrutiny as ...
Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.
Advertising
4 days ago
Should Goafest have been rescheduled in 2024?
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
Advertising
3 days ago
India wins big at Montreux Switzerland Festival 2024
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.
Advertising
4 days ago
Goafest brings back 'Advertising Rocks' musical ...
Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.
Advertising
Apr 29, 2024
Overcoming 'big agency syndrome' and why it's time ...
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Advertising
4 days ago
Earnings analysis: AI costs rack up at Alphabet, ...
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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Advertising
4 days ago
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
The Work
Marketing
3 days ago
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
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Advertising
4 days ago
Durex asks consumers to become 'explorers' in bold new campaign
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
The Work
4 days ago
Nutrica Oil’s clever new campaign is greased with giggles
Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
Media
Apr 24, 2024
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Advertising
Apr 23, 2024
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's ...
Sometimes all you need is a chocolate bar to Perk you up.
Advertising
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Advertising
Apr 16, 2024
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Videos
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Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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Legrand India launches 'E-Shop', redefining ...
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Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
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The California Walnut Commission issues RFP
Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
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