Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ...
Make no mistake—2024’s US election was a calculated exercise in marketing from ...
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In-Depth
1 day ago
Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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Advertising
1 day ago
Havas to offer staff up over $40 million in ...
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Advertising
1 day ago
FCB/SIX India announces key senior leadership ...
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
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Research and Rankings
1 day ago
Rural consumption continues to outpace urban ...
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
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Advertising
2 days ago
Phyllis Project: Attempting to rewrite the script ...
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
Digital
2 days ago
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
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Marketing
2 days ago
Skoda India banks on localised marketing to ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
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Digital
2 days ago
South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Digital
2 days ago
ThinkROI wins Mr. DIY’s digital media mandate
The digital media agency will amplify the home improvement retailers visibility and engagement with Indian consumers.
Advertising
3 days ago
Rakesh Thukral succeeds Warren Fernandez as ...
In this new role, he will report into Ed Williams, the agency’s president for international.
Advertising
3 days ago
Gaming giant Electronic Arts reviews global media ...
Account is currently handled by T&Pm.
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PR
3 days ago
An insider’s playbook to PR crisis mitigation
In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.
In-Depth
4 days ago
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Advertising
4 days ago
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
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Advertising
4 days ago
LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
The Work
The Work
3 days ago
Sipping all the way to wellness with Tata Tea’s AI twist
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Advertising
Nov 04, 2024
Apple’s MacBook Pro M4: Powerlifting performance, effortless charm
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
Advertising
Oct 31, 2024
Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
Digital
Oct 24, 2024
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Advertising
Oct 23, 2024
Swiggy Instamart strikes gold with 90s nostalgia
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Advertising
Oct 21, 2024
Daughters deserve more: The inheritance wake-up call
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
The Work
Oct 14, 2024
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
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