Nivea celebrates 100 years with an ad featuring Anushka Sharma

Talking about Sharma's association, Sanghamitra Rath, senior brand manager, Nivea, said, "She will be associated with Nivea Body Lotion brand and a new TVC featuring Anushka as the model for Nivea Body Lotion will form part of the 100 years celebration of better skincare for life in India."

Asked about what more is expected in India as part of the 100 year celebrations, Rath said, "We have started the celebration on the 16th of July in India with an evening filled with nostalgia and reliving the 100 years of Nivea’s skin care. Joining in its celebrations was the newest member in the Nivea family, actor Anushka Sharma. We have a multilevel campaign planned in key metros focusing on Nivea's Skin Care expertise through the Nivea skin lounges where consumers get to know more about their skin and get tips on how to be endowed with better skin for life. The consumer activation also offers a platform to "Meet Rihanna Live" at Hamburg through the 'My Skin Moment' contest, where consumers get to submit their favourite skin moments as part of the contest.
Last but not the least, as part of PLAN ‘We care & connect’ INDIA -  which is caring for  underprivileged children, to support, foster and develop educational programs for them, Nivea India supports the education of children in the state of Uttarakhand by increasing the school enrolment rate and by improving the quality of education in 40 primary schools, which are a part of model school project comprising 400 schools."