IBS Unified won the Big Idea Chair for its work ‘Hypersonal Personalisation – the world’s first CRM powered display campaign’ for Tata Docomo at the Yahoo Big Idea Chair Awards 2013.
The awards ceremony was hosted in Mumbai on 18 December.
Viacom18 bagged Gold in the Digital 360 Degree category for its entry MTV Roadies X.
Ogilvy & Mather’s entry for Indian Red Cross Society won Gold in the ‘Best Use of Social Media’ category.
GroupM’s Gold came in the Best Use of Technology category for the agency’s work on Heineken (Inner Voice).
PHD Network’s work for Hindustan Unilever Limited titled ‘Ramp Ready Hair’ bagged a Gold in the Best Content Marketing Award category.
Indigo Consulting scooped a Gold in ‘The Best Use of Mobile Advertising’ for the agency’s work for World Health Organisation.
Along with the Big Idea Chair, IBS also bagged a Gold for their ‘Hyper Personalisation’ campaign for Tata Docomo.
IProspect Communicate 2 also bagged Gold at the awards. The agency’s Gold came in the ‘Best Use of Search’ category for client Cleartrip.
Complete list of winners:
|
Category |
Position |
Advertiser |
Campaign |
Agency |
|
Yahoo Big Idea Chair (Flagship Award) |
Tata Docomo |
Hyper Personalization: The Worlds first CRM Powered Display Campaign |
IBS Unified |
|
|
Digital 360 degree Award |
Gold |
MTV India |
MTV Roadies X |
Viacom18 |
|
Silver |
Cadbury India Ltd. |
India Plays BQC |
Grey Digital |
|
|
Bronze |
Cadbury India Ltd |
Cadbury Celebrations Songs for Sisters |
Madison Pinnacle |
|
|
Best Use of Social Media |
Gold |
Indian Red Cross Society |
Blood Search Made Easy - Red Cross |
Ogilvy & Mather Pvt.Ltd. |
|
Silver |
Cadbury India Ltd |
Cadbury Celebrations Songs for Sisters |
Contract India Pvt. Ltd |
|
|
Bronze |
Femina India |
Made By You |
Foxymoron |
|
|
Best Use of Technology |
Gold |
United Breweries |
Heineken - Inner Voice |
GroupM |
|
Silver |
United Spirits Ltd. |
BossPatrol |
DDB Mudra Group Mumbai |
|
|
Bronze |
Mathrubhumi- Club FM |
World’s first ON Demand WEB Radio Station Created inside a Banner |
Maxus global |
|
|
Best Content Marketing Award |
Gold |
Hindustan Unilever Ltd. |
Ramp Ready Hair |
PHD Network |
|
Silver |
Perfetti Van Melle India Pvt. Ltd. |
Mentos Riddle |
Maxusglobal |
|
|
Bronze |
Hindustan Unilever Ltd. |
Be Beautiful |
PHD Network |
|
|
Best Use of Mobile Advertising |
Gold |
World Health Organization - India |
Donate your caller tune |
Indigo Consulting & Leo Burnett |
|
Silver |
Tata Sky Limited |
8 PM Match v/s 8 PM Traffic |
Maxus Global |
|
|
Bronze |
Colgate Palmolive (India) Ltd |
How Colgate turned the Maha Kumbh Mela into the Maha Tech Mela |
MEC Global |
|
|
Best Use of Display Advertising |
Gold |
Tata Docomo |
Hyper Personalization The Worlds first CRM Powered Display Campaign |
IBS Unified |
|
Silver |
Mathrubhumi Printing and Publishing Co.Ltd |
Club FM |
Maxus Global |
|
|
Bronze |
Hindustan Unilever Ltd. |
HairMeetWardrobe |
PHD Network |
|
|
Best Online Video Advertising |
Silver |
Cadbury India |
Cadbury Bournville - Mall Proposal |
Ogilvy & Mather Pvt.Ltd. |
|
Bronze |
AXIS Bank |
Axis Bank - You Decide |
Digitas |
|
|
Best Use of Search |
Gold |
Cleartrip |
Wizard of API |
Iprospect Communicate 2 |
|
Bronze |
Remit2India |
Dynamic exchange rates |
Iprospect Communicate 2 |
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