Gokul Krishnamoorthy
Jun 21, 2015

Cannes Lions 2015: ‘The storyline has to earn the death’

What can brands learn from The Walking Dead? Highlights of the opening seminar from MediaCom

Source: www.amc.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

3 hours ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

4 hours ago

PR isn’t facing a sunset, but a reset

This piece is not a farewell to PR, but a farewell to an older mental model of it.

6 hours ago

The campaigns that cut through in 2025

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.