Raahil Chopra
Jun 21, 2013

Cannes 2013: Raahil's blog: MSD 1, Thierry Henry 0

We met a lesser known Thierry, who runs a scooter and cycle rental in Cannes - and has a Dhoni connection

Cannes 2013: Raahil's blog: MSD 1, Thierry Henry 0

Walking through the streets of Cannes looking for scooters and cycles on hire, we found an affable French gentleman with a famous name, Thierry Henry. While we entered Elite Scooter Rental in the hope of getting a two-wheeler on rent, we got a lot more.

After settling on the bikes, we started talking to Thierry. The moment he got to know we are Indians, he associated us with MSD (that’s how he referred to Dhoni).

Surprised, we asked him if he follows cricket. He doesn't. Even more surprised, we then asked him how he knew of Dhoni.

His son, Florian Marino had raced for MSD’s racing team, Kawasaki – MSD RN Team India last year. He went on to explain Florian's exit from the team at the end of last year, only to be called on for his services again this year, following a few good results.

MotoGP is big in Italy, France and other non-cricket playing countries in Europe. The team acquisition by the Indian captain seems to be a step in the right direction for ‘Brand MSD’.

While awaiting our contract to be printed we continued chatting with Thierry.

We then asked him about his namesake, Thierry Henry (French footballer).

He nodded but voiced disapproval.

“He’s put us in shame. He should never have done that (referring to the handball incident against Ireland in the World Cup qualifiers). I wasn't the biggest fan of football anyway, but after that incident, I've totally stopped watching football,” said Thierry.

MSD 1 Thierry Henry 0 - that’s the feeling we took from there, with the bikes.

Also read:

Cannes 2013: Gokul's blog: 'Where are the Indians?'

Cannes 2013: Gokul's blog: Thought-provoking questions, disturbing perceptions, a lot of sales pitches - and some magic

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

11 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

14 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.