Campaign India Team
Dec 24, 2008

Contract wins Anchor Electricals

Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.

Contract wins Anchor Electricals

Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.
Ravi Deshpande, chairman and national creative director, Contract Advertising said, "We are thrilled to have Anchor in our portfolio. We take on the task of working on Anchor as a great opportunity. We believe that advertising is more important and not less important in the current times. And this situation is apt for unpredictable thinking ad ideation on brands. Thanks to our Grow young and unboxing tool kit and a method of working we would have looked like the most preferred agency."
MEW (owner of the National and Panasonic brands) acquired an 80% stake in Anchor Electricals India in 2007.
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Vivendi shareholders approve historic four-way ...

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

2 hours ago

Omnicom-IPG merger: Innovation driver or competition...

The merger of these giants fuels hopes for innovation but raises monopolisation fears, leaving smaller agencies questioning their future.

4 hours ago

India's ad industry revenues to touch INR 1.58 lakh ...

Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.

5 hours ago

India’s gaming industry to reach INR 10,487 crores ...

This increase is fuelled by an expansive base of 13.85 crore gamers, of which nearly 30% engage with ad-supported gaming or make in-app purchases.