Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.
Ravi Deshpande, chairman and national creative director, Contract Advertising said, "We are thrilled to have Anchor in our portfolio. We take on the task of working on Anchor as a great opportunity. We believe that advertising is more important and not less important in the current times. And this situation is apt for unpredictable thinking ad ideation on brands. Thanks to our Grow young and unboxing tool kit and a method of working we would have looked like the most preferred agency."
MEW (owner of the National and Panasonic brands) acquired an 80% stake in Anchor Electricals India in 2007.
Contract wins Anchor Electricals
Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
Does X have the 'X-factor' to appeal to Indian ...
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.