Campaign India Team
Dec 24, 2008

Contract wins Anchor Electricals

Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.

Contract wins Anchor Electricals

Contract Advertising has bagged the creative mandate for Anchor Electricals following a multi-agency pitch. The incumbent creative and media agency is Art Advertising.
Ravi Deshpande, chairman and national creative director, Contract Advertising said, "We are thrilled to have Anchor in our portfolio. We take on the task of working on Anchor as a great opportunity. We believe that advertising is more important and not less important in the current times. And this situation is apt for unpredictable thinking ad ideation on brands. Thanks to our Grow young and unboxing tool kit and a method of working we would have looked like the most preferred agency."
MEW (owner of the National and Panasonic brands) acquired an 80% stake in Anchor Electricals India in 2007.
 

Source:
Campaign India

Related Articles

Just Published

6 minutes ago

Cashfree's 'Move Fast': Sprinting in fintech's ...

EXCLUSIVE: This campaign, headlined by actor Rajkummar Rao, also tries to help the company scale after a year of regulatory setbacks.

1 hour ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

3 hours ago

Omnicom in talks to buy Interpublic—report

Omnicom and IPG: Rumours of a merger surfaced a year ago.

4 hours ago

Could I interest you in everything? All of the time?

As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they can fight doomscrolling with creative sparks.