Thums Up TVC shows Akshay Kumar in double role

Close on the heels of the launch of brand communications for its brands Fanta and Sprite, Coca Cola has unveiled yet another campaign, this time for the market leader (in the carbonated segment), Thums Up. The advertising roll-out also co-incides with the launch of a new logo for the brand.  "The sharper edges are added to the 'Thums' in the Thums Up sign to bring out the core masculine values of brand Thums Up more prominently," said Kashmira Chadha, director marketing, Coca-Cola.  The new logo has been designed by DMA Brand Consultants.