Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year
Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope