Canara HSBC Life Insurance takes a lighter take on serious finances

Canara HSBC Life Insurance (CHLI) has unveiled its latest brand campaign, designed to resonate with the evolving aspirations of modern consumers who seek financial solutions that break away from traditional norms. Featuring actor Varun Sharma, the latest series of ad films from Canara HSBC Life uses humorous storytelling and relatable scenarios to highlight the diverse financial goals of today’s individuals and families.

Rishi Mathur, chief marketing officer and chief distribution officer- alternate channels at CHLI, said, "We aim to demystify financial planning and make it approachable for everyone. By showcasing real-life scenarios, we not only highlight the importance of insurance but also demonstrate how our tailored solutions empower individuals to achieve their diverse aspirations seamlessly."

Pravis Growth Partners was the creative agency for this campaign. 

The narrative draws from a recent survey conducted by the company that revealed 70% of Indians prioritise their family's financial security over immediate desires, underscoring the CHLI’s commitment to bridging this gap through tailored offerings.

The first film portrays a couple discovering how CHLI’s savings and retirement plans seamlessly support their evolving financial journey. The second features a humorous yet heartfelt exchange between two brothers, where the elder sibling’s varied financial goals are addressed through savings and term solutions. The third ad depicts a candid conversation between a father and his son, recently stepping into parenthood, demonstrating how retirement and child plans secure a promising future for the next generation.

The campaign will be launched across digital platforms, television, and social media channels.

Campaign’s take: Canara HSBC Life Insurance’s (CHLI) latest campaign seeks to transform the daunting topic of financial planning into something relatable and engaging. Featuring Varun Sharma, known for his comedic flair, it manages to blend of humour with creative storytelling to highlight the importance of financial preparedness. But does this approach successfully strike a balance between entertaining and educating?

The campaign’s three films depict relatable scenarios, from couples planning retirement to brothers debating savings goals and new parents securing their child’s future. These narratives, bolstered by humour, aim to make financial planning less intimidating while subtly showcasing CHLI’s tailored solutions.

However, the risk of audiences focusing solely on the humour remains a challenge. Will the campaign inspire action or simply amuse?

With 70% of Indians prioritising family security over immediate desires, the timing of this campaign is strategic. Yet, the question lingers: can light-hearted storytelling truly motivate younger audiences to take financial planning seriously? While the campaign’s broader reach across digital platforms and social media ensures visibility, its effectiveness will depend on whether it transcends entertainment to drive meaningful action.

Ultimately, CHLI’s initiative is a bold step in making financial planning more approachable—but translating laughs into long-term commitment may prove harder than expected.