Campaign India Team
Dec 28, 2016

Netflix makes the case against going out on New Year's eve, says 'Try this at home'

Watch the ad film conceptualised by The Glitch

Netflix has released a film ahead of New Year's eve, urging users to 'Try it at home'. The film has been conceptualised by The Glitch.
 
It features stand-up comedians Abish Mathew, Biswa Kalyan Rath, Kannan Gill, Mallika Dua and Sorabh Pant. The group are out at a New Year bash. They have to put up with different things through the night. Someone digs into one of their shoes with a high heel, while one guy throws up after '25 shots and 15 pegs'. Two men want to dance a little too close with Dua. A voice over urges the public to 'tame their inner beast' and 'Don't go for a New Year's eve party' as it will prove expensive (literally), as the five of them stare at a long bill. The scene then shifts to a house. The five watch a show on Netflix together, clinking wine glasses and munching on pop corn. Their smiles return. The film ends with a message, 'Netflix, try this at home'.
 
The film was published online on 27 December 2016. 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

11 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

14 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.