Cheryl Ng

Taylor Swift: Look what you taught us about marketing
Opinion
Aug 31, 2017
Cheryl Ng

Taylor Swift: Look what you taught us about marketing

Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

8 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption