Dharika Merchant

Opinion: Marketing during Covid-19
Opinion
Mar 30, 2020
Dharika Merchant

Opinion: Marketing during Covid-19

Creating an impact with current and potential consumers is the need of the hour, says the author

Opinion: 2020 influencer marketing predictions
Opinion
Dec 30, 2019
Dharika Merchant

Opinion: 2020 influencer marketing predictions

The author identifies the new opportunities that influencer marketing will bring forth in 2020.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

4 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

6 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

7 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Mondelez India gears up to take a big bite out of the premium gifting market

8 Mondelez India gears up to take a big bite out of the premium gifting market

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

AI in ads: Boosting brands or breaking trust?

10 AI in ads: Boosting brands or breaking trust?