Navin Madhavan

Opinion: Retarget, remarket, retain — the three horseman of India’s app marketing journey
Opinion
Dec 30, 2021
Navin Madhavan

Opinion: Retarget, remarket, retain — the three ...

As brands continue to evaluate how they can drive maximum value for their consumers, remarketing has become a welcome strategy, explains the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption